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How Can You Use TikTok to Accelerate Your Brand?
TikTok is the newest internet craze and only seems to be picking up speed. These short, entertaining videos are everywhere and aren’t disappearing anytime soon, but what exactly is TikTok and how can you use it to accelerate your business?
TikTok calls itself the “destination for short-form mobile videos” similar to what used to be Vine, where content creators have a profile and can upload videos that are up to 60 seconds long. Creators have access to an assortment of filters and effects, as well as a massive music library to make their videos engaging and fun.The content ranges from dance videos to comedy skits and hashtag challenges. TikTok’s platform has gone global and reaches users from the US to India with a target audience ranging from 13 to 24 year olds. TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 123 million times in the United States alone. TikTok is BOOMING and we want to teach you ways to use it to propel your business
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6 Ways to Use TikTok to Grow your Brand:
Branded Hashtag Challenges: Hashtag challenges are a huge part of the TikTok world (16% of all videos).These campaigns encourage users to make specific videos around a certain hashtag and it usually involves a specific song and/or dance move. Challenges are given a hashtag (#) name, to give them the ability to be searched, shared and for users to easily participate. It is super easy to create your own challenge and reach is huge. This is a great way for brands to build their reach and launch new products in a fun and inviting way while reaching a younger demographic.
Run Influencer Campaigns with TikTok Influencers: This year alone, around 72% of brands have influencer marketing built into their marketing budget, and projections show that influencer investments will reach $10 billion by the end of 2020. Nearly 1/5th of American consumers have made a purchase as a result of a post they’ve seen from an influencer or blogger. When creating a campaign on TikTok influencers can share their content to additional social platforms (Instagram, Twitter, Snapchat) to further their reach. There are more than 32 million posts with the hashtag #TikTok on Instagram alone!
Brand Takeover Ad: TikTok has an option for companies’ to buy ads, which appear right when you open the app. These ads are immediately followed by videos that TikTok's algorithm uses artificial intelligence to make personalized recommendations for viewers instantly sucking viewers in. Currently TikTok allows only one advertiser per day, so your ad can reach five million people guaranteed in one day!
TikTok Duets: Duets are a popular collaborative feature on TikTok that allows users to view another person’s video, and then video themselves doing the same moves/dance next to the original. Duets can range from genuine collabs, remixes, spoofs, and more. Artists like Lizzo, Camila Cabello, and Tove Lo have used the format to promo singles and connect with fans.
In Feed Videos: When scrolling through your “for you” feed, you will come across ads that are linked to another page. Users are able to like and comment on these ads as they do regular videos. Some ads, such as Maybelline’s recent campaign got 48.7k likes and 3,000 comments in one day alone!
Branded Songs: Having a branded song or jingle is a good way to make your brand memorable on TikTok. Brands have the opportunity to record their own song or audio, then the songs are played in the background of a challenge or dance video. Some brands even team up with celebrities to promote their singles and their products at the same time, like Justin Bieber did with Chipotle to promote his single “Yummy.”
TikTok can be a great asset to addition into your brand’s marketing campaign. The average spend on TikTok campaigns is $10,000 and that generates more than 20 million impressions! GuruPeeps can help your brand create a custom influencer campaign strategy on TikTok or other social media platforms! Check out our website https://www.gurupeeps.com and email us at hello@gurupeeps.com for inquiries!
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